They don’t want to be doctors, professors or athletes anymore. When they’re older they’ll be influencers, gamers or YouTubers. The digital revolution has changed young people’s aspirations as well as their present context. Nowadays, coming of age means opening a social media account.
Parents are increasingly aware of this reality. According to a study conducted by Empantallados.com and GAD3, 85 percent of parents think that what their kids are looking for on social networks is recognition. They also confirm that this objective absorbs them to the point that it’s difficult to get them away from the screen. That’s why experts recommend setting limits.